Hero

BetterUp's hero module is intended to be used at the top of a page. It can vary in its layout in content, but generally, all hero uses must contain a Headline.

Good rules of thumb:

  • If you're using a hero with a background image of a person's face, avoid covering the face with text.
  • If you're using a hero with a background image, choose the text color that is most perceivable for the user.
  • Using a hero at a location in the page that's not the top will result in a lot of extra spacing at the top of the hero. This is to accommodate the nav overlay on the hero. For sections lower on the page, use a 1 column module instead.

Fields

  • Background
    Background

    See background.

  • Add form
    Add Form

    Check this box to add a form to your hero. The form will appear on the right side of the hero on desktop, and below the rest of the content on mobile. Note that this will limit other spacing options within the module.

    For assistance in choosing the correct form, reach out to MOPs.

  • Hero height
    Hero Height

    Sets how tall your hero will be. Options are:

    • Full viewport - nothing is visible above the fold on page load except for your hero.
    • Fit content - the hero height will adjust to fit your content. This is best when you don't have a background image with a person's face in it, or if you don't need a taller hero.
  • Text Content
    Text Content Dropdown

    By default, the Text Content dropdown is collapsed. Click it to reveal fields for inputting text into your module. Click it again to re-collapse.

  • Text alignment
    Text alignment

    In the Text Content dropdown. Choose how your text should be laid out on desktop. Options are:

    • Left
    • Right
    • Center
  • Eyebrow
    Eyebrow

    In the Text Content dropdown. Add an eyebrow to your hero. The eyebrow will be in all caps, and be smaller text above the heading. Note that eyebrows should be short - just a few words, and not a full sentence.

  • Headline
    Headline

    In the Text Content dropdown. Headline for your hero. This field is required. Your headline will be an H1 tag on the page.

  • Headline Size
    Headline Size

    In the Text Content dropdown. Choose a small (H7 style) or large (H1 style) size for your headline. If your headline is longer, H7 is recommended.

  • Subheadline
    Subheadline

    In the Text Content dropdown. Add a short description under your headline.

  • Subheadline size
    Subheadline Size

    If a Subheadline is added, an option will appear to select the size of the subheadline. Options are:

    • Small
    • Normal
    • Large
  • Description
    Description

    If you add a form to your hero, you'll see the option for a longer form Description instead of a Subheadline. This field allows more formatting options than a Subheadline.

  • Mobile Text Hero
    Mobile Text Layout

    In the Text Content dropdown. Choose how your text should be laid out on mobile. Note that this option is only available for Full Viewport & Short hero modules.

    Options are:

    • Bottom - Text will be grouped at the bottom of the hero on mobile.
    • Middle - Text will be grouped in the vertical center of the hero on mobile.
    • Top - Text will be grouped at the top of the hero on mobile.
    • Headline at top, rest of content at bottom
    • Headline & subheadline at top, CTAs at bottom
  • Configure CTAs
    Configure CTAs

    See CTA.

  • Video CTA
    Add a video CTA

    See Video CTA.

  • Anchor
    Add an anchor

    See Anchor.

Examples

  • Each example has a description of the fields used underneath it.

Your company grows when your people do.

Watch demo

 

The above reflects the homepage hero as of September 2022.

Fields used:

  • Background image, with bespoke mobile background
  • Hero Height - Full viewport
  • Text alignment - Right
  • Headline Size - Small
  • Mobile Text layout - Bottom
  • CTA - Primary, linking to form modal
  • CTA 2 - Tertiary, linking to page

Leaders at the forefront of human transformation

See how the most innovative companies use BetterUp to build a thriving workforce.

 

The above reflects the Customers page hero as of September 2022.

Fields used:

  • Background image, with bespoke mobile background
  • Hero Height - Full viewport
  • Text alignment - Left
  • Headline Size - Small
  • Mobile Text layout - Bottom
  • CTA - Primary, linking to form modal
  • CTA 2 - Tertiary, linking to Video with Copy & CTA modal

Virtual Event

Your company grows when your people do.

If you’re waiting until a crisis strikes to help your employees rebound, you’re already too late. As we enter into a new period of economic uncertainty, it’s critical for businesses to prioritize developing employee resilience and cognitive agility to help mitigate business disruption. 

Register to learn the 3+ ways to avoid organizational uncertainty:

  • Build a coaching culture that empowers employees
  • Foster personal growth in remote and hybrid work arrangements
  • Improve employee retention and attract top-tier talent

Can’t make it? No problem, register anyway and we'll send you the recording. 

 

The above is a  hero with a form.

Fields used:

  • Background image, with no bespoke mobile background
  • Form added
  • Eyebrow added
  • Headline Size - Small
  • Description added
  • Video CTA added

 


Eyebrow

Your company grows when your people do.

 

The above is a shorter hero with a single CTA.

Fields used:

  • Background image, with no bespoke mobile background
  • Hero Height - Fit content
  • Text alignment - Center
  • Headline Size - Small
  • Mobile Text layout - Bottom
  • CTA - Primary, linking to form modal
  • CTA 2 - Tertiary, linking to Video with Copy & CTA modal

 


Eyebrow

Lorem ipsum dolor sit amet

 

The above is a short hero.

Fields used:

  • Hero height: fit content
  • Background image, with no bespoke mobile background
  • Text aligment - center
  • Eyebrow added
  • Headline Size - Small